Peter Ferm

Peter Ferm

Peter Ferm is the founder of Diabol. After 20 years working with companies like Spotify, Klarna, and PayPal, he now helps leaders make sense of AI. On this blog, he writes about what's real, what's hype, and what's actually worth your time.

From Prototype to Viral: AI Video Agents Revolution

From Prototype to Viral: AI Video Agents Revolution

AI Video Agents now create complete viral marketing videos from single product images. These systems potentially eliminating traditional marketing workflows and agency relationships.

Beyond Deepfakes: How Enterprise Leaders Can Harness Ethical AI Cloning for Competitive Advantage

Beyond Deepfakes: How Enterprise Leaders Can Harness Ethical AI Cloning for Competitive Advantage

Enterprise AI cloning adoption requires balancing competitive advantage with ethical standards through comprehensive risk frameworks, stakeholder transparency, regulatory compliance, and strategic...

Futuristic Santa Claus bringing gifts for businesses

Why Should You Prioritize AI Voice Before Your Competitors Do?

Voice AI delivers immediate ROI while revealing operational weaknesses. Learn why overwhelmed SMB owners should prioritize voice automation as their first AI implementation.

Emotional Intelligence Meets Phone Automation

Emotional Intelligence Meets Phone Automation: How AI Agents Are Reading Between the Lines to Boost Conversion Rates

AI voice systems can now detect caller emotions in real-time by analyzing tone, pitch, and speech patterns. Companies like Cogito (deployed at MetLife across 10 US call centers) and Hume AI are leading the shift from robotic phone automation to emotionally aware conversations.

How to Build an AI-Powered Blog Publishing Pipeline: Automate Your Content Workflow with n8n, Airtable, and Sanity CMS

How to Build an AI-Powered Blog Publishing Pipeline: Automate Your Content Workflow with n8n, Airtable, and Sanity CMS

Build an automated blog pipeline by connecting Airtable database, n8n for workflow automation, and Sanity CMS for publishing - enabling one-click publishing while maintaining human oversight.

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